Agency partner stories

How Wholehearted Dental Built a Stronger Online Reputation Through Review Management

Wholehearted Dental has built its reputation around personalized patient care, clinical excellence, and long-term relationships. With a loyal patient base and a commitment to delivering exceptional dental experiences, the practice recognized an opportunity to strengthen its online presence and better reflect the quality of care patients were already receiving.

Through a long-standing relationship with LaterMail, Wholehearted Dental implemented a structured review management system that helped transform patient satisfaction into measurable online reputation growth.

314%

Increase in 5-Star Reviews

5.0

Average Patient Rating

30%

Increase in reviews since Feb 2026
Title

Company

Wholehearted Dental is a patient-focused dental practice, offering comprehensive preventative, restorative, and cosmetic dentistry. The practice emphasizes personalized treatment, patient comfort, and building lasting relationships through exceptional care.

Industry

Dental

Products/Tactics used

Review Management Consulting

Patient Communication Optimization

Automated Review Timing Strategy

Reputation Monitoring Guidance

BirdEye Integration Support

Through automated review collection, patient communication improvements, and ongoing reputation management, LaterMail helped Wholehearted Dental establish a more consistent approach to generating patient reviews and strengthening its online presence.

Turning Exceptional Patient Care Into Measurable Review Growth

n 2019, Wholehearted Dental partnered with LaterMail to implement a structured review management system designed to increase online patient feedback and improve its Google review presence.
 

At the time, the practice had just 49 Google reviews despite having an established patient base and a strong reputation for quality care.

Following the implementation of automated review requests and a more consistent patient feedback process, the practice increased its Google reviews from 49 to 154 — representing a 214% increase.
 

The program was paused during the COVID-19 pandemic in 2020 as dental practices navigated operational changes and disruptions.

In February 2026, Wholehearted Dental reintroduced its review management program with LaterMail, once again focusing on building a consistent and sustainable approach to patient feedback.
 

By October 2026, the practice had reached 351 Google reviews while maintaining an impressive 4.9-star rating.

Building a Review Strategy That Supports Daily Operations

Like many established dental practices, Wholehearted Dental had a strong foundation of satisfied patients but needed a more consistent process for encouraging those patients to share their experiences online. 

Key challenges included:

  • Limited consistency in collecting Google reviews
  • Missed opportunities to capture positive patient experiences
  • Reliance on manual review requests and staff availability
  • Maintaining review growth without increasing administrative workload
  • Establishing a sustainable process for ongoing reputation management

The goal was straightforward: create a reliable review management system that worked alongside the practice's existing patient communication processes.

The Solution:

LaterMail focused on implementing an automated review management strategy that made it easier for Wholehearted Dental to collect patient feedback consistently without adding unnecessary work for the front desk team.

Automated Review Management & Patient Communication

LaterMail implemented a review management system designed to streamline patient feedback collection and support long-term online reputation growth.

The approach included:

  • Implementing automated patient review requests
  • Integrating review collection into existing patient communication workflows
  • Simplifying the process for patients to leave Google reviews
  • Monitoring online reputation and review activity
  • Supporting consistent review generation without additional manual follow-up

Rather than relying on staff to remember to request reviews, the system created a more consistent approach to encouraging patient feedback.
 

This allowed Wholehearted Dental to focus on delivering exceptional patient care while maintaining an active online reputation management process.

A Proven Strategy, Successfully Reintroduced

One of the most significant aspects of Wholehearted Dental's success was the ability to reintroduce its review management program after several years.

The initial implementation in 2019 demonstrated the effectiveness of a structured review collection system, increasing Google reviews by 214% before the program was paused in 2020.
 

When the program was reintroduced in February 2026, the practice already had an established online reputation. The focus shifted toward building on that foundation, increasing review volume, and maintaining consistent patient engagement.

By October 2026, Wholehearted Dental had accumulated 351 Google reviews while maintaining a 4.9-star rating.

The results demonstrate how a consistent review management strategy can support long-term reputation growth, even when programs are paused and later reintroduced.

Performance Highlights & Why It Worked

Wholehearted Dental's review management results demonstrate the value of creating a sustainable patient feedback process.

Key achievements included:

  • 214% increase in Google reviews during the initial implementation, growing from 49 to 154 reviews
  • 351 total Google reviews achieved by October 2026
  • 4.9-star Google rating maintained alongside continued review growth
  • Successful program relaunch in February 2026 following the pandemic-related pause
  • Continued review growth through automated patient feedback collection

Looking to Strengthen Your
Practice Reputation?

LaterMail helps healthcare and service-based practices build structured reputation systems that improve patient trust and drive measurable growth — through consulting, strategy, and workflow optimization.