Plumbing can be incredibly transactional. The customer has a problem, you fix it, everyone moves on.
Meanwhile, your database keeps filling up with people who already know your company.
Past repairs. Water heater installs. Old estimates. Drain customers. Fixture upgrades. Customers you haven’t heard from in years.
That history is full of reasons to reconnect — before their next plumbing problem sends them searching Google all over again.
You already earned their business once. Give them a reason to come back.